|Photo by Nicole Rupersburg.|
The antiquated idiom "You don't know shit from Shinola" originated during WWII and referred to the American-made Shinola brand shoe polish (the implication being that a person is too stupid to know the difference between shoe polish and feces).
The original Shinola shoe polish is no longer made, but that doesn't mean the brand is dead. In 2012 the brand was resuscitated under new ownership. Tom Kartsotis, the formerly retired founder of Fossil (you know, that other watchmaker), established Shinola with the intention of bringing quality hand-crafted watch manufacturing back to America, and based it in Detroit – the heart of American manufacturing.