Tuesday, June 14, 2011

Beer, Burgers & B-Dubs for a Cause: BRU Fest!

On June 18 at 7 p.m. BRU Fest, a charity event benefiting the Children's Leukemia Foundation of Michigan, will be held at the Royal Oak Farmers Market. I'll go head an copy the full press release below (because, really, why take the time to effectively re-write it?), but what's most interesting about this event is that it is a charity fundraiser that is actually affordable. CLFMI Director of Special Events Jackie McIntosh says, "It was important to us to create an event at a lower price point to engage the younger generation with this event as well. We wanted to make it a great casual event that will ... appeal to a wide range of people and create advocates at all levels."

Better than the stuffy (and oft-overplayed) black tie charity events that only the really REALLY rich can afford to go to, anyway. Ditch the tie and roll up your sleeves: for $35 ($40 at the door), you can do your part to benefit the Children's Leukemia Foundation of Michigan, and in a way that won't break your bank while still providing you with a fun evening out. I mean, how many charity dinners feature 13 different kinds of Bell's beer (including Batch 10,000!), burgers from Bagger Dave's, wings from Buffalo Wild Wings, and ice cream from Treat Dreams? BRU Fest is putting the "fun" back in "fundraiser."

And - AND - we're giving away a pair of tickets! Just tweet "Beer, burgers & B-dubs for a cause @EatItDetroit @BRUFestMI #BRUFest" (YES ALL OF THAT) for your chance to win! Winner will be notified by 5 p.m. Thursday June 16.


Good luck to all of you and even if you don't win you can still cough up the $35 and go. (10 tastes of beer and all the burgers, wings and ice cream you can eat? It practically pays for itself.)

PS, be careful with that Bell's Batch 10,000; that there's a black magic beer. (I do believe that was the official "Point of No Return" for me last year at the Detroit Fall Beer Festival.)

Read all the official event details below:

Children’s Leukemia Foundation of Michigan is hosting its very first BRU Fest Michigan fundraiser to bring together aficionados of great craft beers and delicious food to benefit Michigan children and adults affected by leukemia, lymphoma and other blood-related cancers.

The event will take place on Saturday, June 18 from 7 p.m. to 11 p.m. at the Royal Oak Farmer’s Market. Advanced tickets are $35, and tickets can be purchased at the door for $40. With each ticket purchase, attendees receive 10 tokens for 10 five-ounce beers and all the burgers, wings and desserts they would like. Tokens for additional beers can be purchased for $1 each.

DJ Mike Anthony will provide the musical entertainment at the event.

Event sponsors include:
Culinary partners: Bagger Dave’s Legendary Burger Tavern, Buffalo Wild Wings and Treat Dreams

Exclusive Microbrew Brand: Bells Brewery, Inc. Bells will provide 13 of its craft beers, four of which are special to the event (Bell’s Batch 9000, Bell’s Batch 10,000, Bell’s Cherry Stout and Bell’s Consecrator Doppelbock). The Cherry Stout and Consecrator Doppelbock are typically not available this time of year.

Exclusive Microbrewery Distributor: Rave Associates

University of Michigan Comprehensive Cancer Center

“We wanted to take a different approach with this fundraising event and build it around fun, entertainment and great craft beer and food,” said Bill Seklar, president and CEO of Children’s Leukemia Foundation of Michigan. “By focusing on making it affordable, we hope this event will appeal to people of eligible drinking ages, particularly the younger demographic in Michigan. This important event will raise awareness and funds for our patients and families affected by leukemia, lymphoma and other blood-related diseases.”

For more information or to register for the event, visit https://brumichigan.com/.

Children’s Leukemia Foundation of Michigan is a statewide nonprofit organization helping families cope with leukemia, lymphoma and related disorders by providing information, financial assistance and emotional support. In addition, CLF has provided more than $6.5 million in research dollars to Michigan’s comprehensive cancer institutes. Children’s Leukemia Foundation of Michigan is headquartered in Troy, Michigan. For more information, call 1-800-825-2536 or visit http://leukemiamichigan.org.